Peak power micro marketing: now the wechat business into the development of low, as soon as someone says wechat business is dead; A business model will die? Death is people who don't to do business. Future retail industry will be electric, wechat business and traditional retail three forms, the proportion of 3:3:4, no one forces can completely dominate, taobao can't completely subvert the traditional retail, wechat business could not overthrow taobao, relationship must be long-term coexistence. Based on such situation, how can we do the existing wechat business, @ plate edge recommend common heart, to do the mindset of traditional retail wechat business to deal with the present, because the wechat business dividend is over, the peak power of micro marketing have to return to normal business environment. This stage we must correct understanding wechat business, from the perspective of a normal business to wechat business operation. First of all, we have to understand the consumers' real demand. What is the insight? Baidu encyclopedia: see, very insightful observations, the source of insight and can stimulate the feelings; Found that the content of the internal or meaning, insight into its nature. In view of the consumers, it is through consumers' motivation of real. I think insight is to put aside your previous experience and knowledge, and restore the beginner's mind, to rediscover the beauty of things and objective laws. He is a mobile phone to your hand phone, but to a two or three years old children's hands, he is a toy. You see mobile phones is that their children watch mobile phone is a toy, actually? Mobile phone essence is a toy. 1, personal life experience.
As a wechat business, you sell products you used? How about the product, what are the obvious advantages in use process and defect? If I bought this product I will choose this kind of product? What I want is what? What I'm concerned about most is what? I am using in how to effectively solve the problem? I also hope to get the value of what a better experience? How about the product to make my life more convenient, more convenient?
These problems only after you experience will find the reasonable answers, find out and solve the problem, also solved the consumers' real demand.
New product launch, you want to go to experience, from the lookup to the choose and buy to buy in the end. Be sure to start from scratch, from the most primitive state began to experience the purchase process, the selection process, this kind of waiting, the first time to use it. You contact with this new product is zero distance, experience consumption experience for the first time, the first contact with such products. Only in this way can you really understand to the average consumer contact experience is what kind of the early products of the virgin. Only let oneself become consumers shopping for the first time, have a chance to insight into the actual demand of consumers.
To really understand the needs of the consumers, you must master all relevant information, including primary and secondary data. These data are often found in the hands of the consumers and recent, you need to find him. Find products, find the target consumers, marketers find a line, get them involved, to study for the products, to use, and then brainstorm. Consumers' real demand will naturally present in the brainstorming. Q has two directions, one is to ask others, one is to ask myself; Kept asking, what time to ask others to live their bored, you will quickly find the answer.
Some requirements can be through the effective way of thinking to analyze, he follow certain rules. For example, the earliest production or research and development: why do the research and development of production or the product? Why do consumers want to buy it? The two problems often reaction is the nature of the product, is the product of consumer demand, is the biggest reason for consumers to buy the product. A real demand.
Peak power marketing understand the insight into the real needs of consumers, to can be fixed on the product, can quickly open the market. Products aimed at the appetite of consumers, consumers love; Open market is the routing. Do a lot of people feel is a very difficult market, the key is not to find the appetite for consumers, there is no real insight into consumer demand.
Wechat business tuyere has in the past, if you are at the top of tuyere pig, it's time to think about how to save!