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m88明升微营销如何洞察消费者的正真需求

文字:[大][中][小] 2016-10-14 11:43:05    浏览次数:    

m88明升:现在的微商进入发展低谷,就立即有人说微商已死;一种商业模式会死吗?死的是那些不好好做事的人的生意。未来零售行业将呈现电商、微商和传统零售三种形态,比例依次为3:3:4,没有任何一股势力能完全占主导地位,淘宝不可能完全颠覆传统零售,微商也不可能颠覆淘宝,三者一定是长期共存关系。基于这样的情况,我们怎么样做好现有的微商,@板边缘建议大家平常心,以做传统零售的心态去处理现在的微商,因为微商红利已过,m88明升已经回复了正常的商业环境状态。这一阶段我们必须要正确的认识微商,从一个做生意的正常角度去操作微商。首先,我们要了解消费者的真正需求。什么是洞察?百度百科的解释:看穿,观察得很透彻,洞察并能激发感情的源泉;发现内在的内容或意义,洞察其本质。针对消费者而言,那么就是看穿消费者真正的消费动机。我认为洞察就是抛开你以前的经验和知识,恢复初心,去重新认识事物的原貌和客观规律。一个手机到你手里他是手机,但到一个两三岁的孩子手里,他就是个玩具。你看手机是手机,孩子看手机是玩具,其实呢?手机本质就是个玩具。1、亲身生活体验。

Peak power micro marketing: now the wechat business into the development of low, as soon as someone says wechat business is dead; A business model will die? Death is people who don't to do business. Future retail industry will be electric, wechat business and traditional retail three forms, the proportion of 3:3:4, no one forces can completely dominate, taobao can't completely subvert the traditional retail, wechat business could not overthrow taobao, relationship must be long-term coexistence. Based on such situation, how can we do the existing wechat business, @ plate edge recommend common heart, to do the mindset of traditional retail wechat business to deal with the present, because the wechat business dividend is over, the peak power of micro marketing have to return to normal business environment. This stage we must correct understanding wechat business, from the perspective of a normal business to wechat business operation. First of all, we have to understand the consumers' real demand. What is the insight? Baidu encyclopedia: see, very insightful observations, the source of insight and can stimulate the feelings; Found that the content of the internal or meaning, insight into its nature. In view of the consumers, it is through consumers' motivation of real. I think insight is to put aside your previous experience and knowledge, and restore the beginner's mind, to rediscover the beauty of things and objective laws. He is a mobile phone to your hand phone, but to a two or three years old children's hands, he is a toy. You see mobile phones is that their children watch mobile phone is a toy, actually? Mobile phone essence is a toy. 1, personal life experience.

作为一名微商,你卖的产品你用过吗?这个产品怎么样,使用过程中有哪些比较明显的优点和缺陷?如果我自己买了这款产品我会选择这类产品吗?我想要的是什么?我最关心的是什么?我在使用中的问题如何有效的解决?我还希望得到哪些更好的价值体验?这款产品怎么样才能让我的生活更方便、更省事?

As a wechat business, you sell products you used? How about the product, what are the obvious advantages in use process and defect? If I bought this product I will choose this kind of product? What I want is what? What I'm concerned about most is what? I am using in how to effectively solve the problem? I also hope to get the value of what a better experience? How about the product to make my life more convenient, more convenient?

这些问题只有你亲身体验后才会找到合理的答案,找到答案、解决问题,消费者的真正需求也解决了。

These problems only after you experience will find the reasonable answers, find out and solve the problem, also solved the consumers' real demand.

新产品上线,你要自己先去体验一下,从查找到选购到最终购买。务必从零开始,从最原始的状态开始去体验这种购买过程,这种选择过程,这种等待,这种初次使用得心理。你与这个新产品零距离接触,亲身感受第一次的消费体验,第一次的接触这样的产品。只有这样你才能真正的了解到普通消费者的接触产品时的处女初体验是什么样的。只有让自己成为首次购物的消费者,才有机会洞察到消费者的真实需求。

New product launch, you want to go to experience, from the lookup to the choose and buy to buy in the end. Be sure to start from scratch, from the most primitive state began to experience the purchase process, the selection process, this kind of waiting, the first time to use it. You contact with this new product is zero distance, experience consumption experience for the first time, the first contact with such products. Only in this way can you really understand to the average consumer contact experience is what kind of the early products of the virgin. Only let oneself become consumers shopping for the first time, have a chance to insight into the actual demand of consumers.

要想真正的了解消费者的需求,你必须要掌握一切相关资料,包括一手和二手资料。这些资料往往都是存在于消费者及消费者最近的人的手里,需要你去找到他。找到产品,找到目标消费者,找到一线市场人员,让他们一起参与进来,对着产品去研究,去使用,然后头脑风暴。消费者的真正需求就会在头脑风暴中自然的呈现出来。问有两个方向,一个是问别人,一个是问自己;一直追问,什么时候把别人活着自己给问烦了,你就快找到答案了。

To really understand the needs of the consumers, you must master all relevant information, including primary and secondary data. These data are often found in the hands of the consumers and recent, you need to find him. Find products, find the target consumers, marketers find a line, get them involved, to study for the products, to use, and then brainstorm. Consumers' real demand will naturally present in the brainstorming. Q has two directions, one is to ask others, one is to ask myself; Kept asking, what time to ask others to live their bored, you will quickly find the answer.

有些需求是可以通过有效的思维方式去分析出来的,他遵循一定的规律。例如:最早生产或研发这个人为什么要生产或研发这款产品?消费者到底为什么要买它?这个两个问题往往反应的是产品的本质,就是产品承载的消费需求,就是消费者购买产品的最大理由。一个消费者真正的需求。

Some requirements can be through the effective way of thinking to analyze, he follow certain rules. For example, the earliest production or research and development: why do the research and development of production or the product? Why do consumers want to buy it? The two problems often reaction is the nature of the product, is the product of consumer demand, is the biggest reason for consumers to buy the product. A real demand.

m88明升懂得了洞察消费者的真正需求,对上可以修复产品,对下可以快速打开市场。产品对准了消费者的胃口,消费者喜欢;打开市场就是流程化的东西了。很多人感觉做市场很难,关键还是没有找对消费者的胃口,没有洞察消费者真正的需求。

Peak power marketing understand the insight into the real needs of consumers, to can be fixed on the product, can quickly open the market. Products aimed at the appetite of consumers, consumers love; Open market is the routing. Do a lot of people feel is a very difficult market, the key is not to find the appetite for consumers, there is no real insight into consumer demand.

微商的风口已经过去,如果你是那头在风口上面的猪,是时候想想如何保命了!

Wechat business tuyere has in the past, if you are at the top of tuyere pig, it's time to think about how to save!

 

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