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m88明升微营销:你不知道的微商逆袭的三个关键点!

文字:[大][中][小] 2016-09-18 10:33:47    浏览次数:    

从某种程度上而言,微商实现了商品的社交分享、熟人推荐与朋友圈展示,这本无可厚非。随着微商在经历了几年的野蛮生长后,虽然数量已破千万,但让微商却陷入了困局,“传销”、“坑熟人”等也慢慢变成了微商的代名词,信任危机成为摆在微商面前最严峻的问题。
To some extent, wechat business realized commodity social sharing, acquaintances and friends show, this understandable. With wechat business after years of wild growth, although the number has broken never, but let the wechat business into a dilemma, "pyramid", and "pit acquaintances" also slowly became synonymous with wechat business, trust crisis become before wechat business the most serious problems.
  借用一个网络热门句型:“你家才是传销,你全家都是传销!”,我相信这也是很多“真正”在做微商的感受。未来的微商如何实现逆袭,这或许才是所有真正做微商的人所需要思考的地方。
Use a network popular sentence patterns: "your house is the pyramid selling, you and your family are all MLM!" , I believe that is a lot of "real" doing wechat business experience. Wechat business in the future how to implement a counter attack, maybe this is all really do wechat business people need to think about.
  微商的乱象丛生
Wechat business of chaos
  在央视报道的一则新闻:揭秘m88明升。再一次将微商这个话题推向了舆论的风口浪尖。一份工作,做好了可以月入10万、108天买奔驰、6个月买房,而投入只要几千元,坐在家里就能创业,这样的工作您想干吗?这样强烈的诱惑和眼球刺激让很多暂时无业或想要创业的人怦然心动,这样一个所谓的创业机会,就是现在非常流行的、听起来也非常时尚的工种:微商。
In the CCTV news report: reveal the top power marketing. Once again pushed the wechat business this topic to the forefront of public opinion. A job, ready to buy Benz, 6 an income of 100000, 108 days a month to buy a house, and spent as long as several thousand yuan, sitting at home can business, why do you want in a job like this? So strong a temptation and eye stimulation for many temporarily unemployed or those who want to venture bait, and such a so-called entrepreneurial opportunities and is now very popular, also sounds very fashion of the type of work: wechat business.
  打开微信朋友圈,卖面膜、香皂、衣服、手表、鞋子、玉石的……朋友圈成了巨大的商业市场。但质量参差不齐、售后没有保障、专卖人情账等等,微商乱象比比皆是。
Open the WeChat circle of friends, selling masks, soap, clothes, watches, shoes, jade... A friend circle is a huge commercial market. But there is no guarantee of variable quality and after-sale, monopoly one zhang, etc., wechat business mess everywhere.
  央视新闻一出,如今又贴上了一个“传销”的标签。那么,到底微商是不是传销?就目前而言难下定论,不容质疑的就是微商颇具争议。
CCTV news, is now labeled as a "pyramid". So, what is wechat business MLM? For the moment hard to tell, not is wechat business controversial question.
  对于想在微商领域创业的人,笔者想告诫大家不要被繁花的表象所迷惑,甚至迷失自己。正如翡翠吧吧总经理田斌认为,做微商得有个踏实平和的心态和做事风格,老老实实提高你的产品质量,把产品与文化结合起来做,一步一个脚印的做事。
For people who want to in the field of wechat business entrepreneurship, the author wants to warn everyone not to be fooled by the appearance of flowers, and even lost myself. As jade general manager Tian Bin think, do wechat business should have a dependable peace of mind and working style, and improve the quality of your product, combine products and culture, to do things one step at a time.
  m88明升的自我救赎
Peak power of micro marketing self-salvation
  目前因微商门槛低,微商销售依然面临三无产品多、从业者鱼龙混杂、行业监管无序、消费者交易缺乏安全感、一旦所购商品出现问题面临投诉无门的境况时有发生,也同时阻扰着微商行业的发展。
For wechat business low thresholds, wechat business sales still faces more than 3 without the product good and evil people mixed up, practitioners, industry regulation disorder, consumer transaction insecurity, once the purchased goods problems facing shrugged off situation, also obstruct the development of our wechat business industry.
  今年以来微商发展可谓一波三折。先是遭遇媒体曝光,然后代理层级见底,品牌微商开始退场,接着央视为微商正名,相关法律法规相继或即将出台,整个微商行业转型在即,微商怎么自我救赎?
Since this year wrangles wechat business development. First encounter media exposure, then agent level bottom, brand wechat business began to exit, then the CCTV to wechat business name, relevant laws and regulations or the upcoming in succession, the wechat business industry transformation, how to self-salvation wechat business?
  1.重塑信任
1. Restore trust
  假如微商没有发生毒面膜等事件,或许微商不会在互联网上如此具有争议。但如今,年初还风风火火的微商,自遭央视曝光以来变得萎靡不振,面临严重的消费信任危机。很多微商在很大程度上也受到信任危机的波及,导致消费者对微商产生了 “一朝被蛇咬,十年怕井绳”的反应。
If the wechat business no crimes such as poison mask, perhaps wechat business won't be so controversial over the Internet. But now, early rollerblading wechat business, since by CCTV exposure falters, facing serious consumer trust crisis. Many wechat business in the very great degree is also affected by the crisis of confidence, lead to consumers on wechat business "once bitten, twice shy, once bitten, twice shy" response.
  微商无限制发展下线代理以致于被指传销化,以及缺乏有力的信誉监管又导致了假货泛滥。在这样的情况下,微商平台化之后如何解决无限制发展代理和信誉缺失,是摆在面前的两大难题。
Wechat business development of unlimited referral agent that has been accused of pyramid selling, and the lack of strong credit supervision and led to the fake goods. In such cases, the wechat business platform after agents and lack of credibility, how to solve the unlimited development is in front of the two big problems.
  在未来的微商大战当中,谁能率先解决信誉缺失这个问题,谁就将在市场中占据一个领先的位置。比如翡翠吧吧提供的商品皆为源头厂家正品A货,品质售后都有保障。这也是为什么翡翠吧吧能够成为翡翠行业数一数二领先地位的最重要竞争力。
In wechat business war of the future, who can first to solve the problem of lack of credibility this, who will occupy a leading position in the market. For instance jade, please provide the authentic A source of goods are manufacturers of goods, quality guaranteed after-sales. This is why the jade can be jade industry's highest leader in one of the most important competitive power.
  2.构建平台与打造社群
2. Build platform and build community
  很多微商之所以将大量的心思放在发展代理和刷朋友圈上面,很大的原因是因为依托社交网络的商业行为没有平台基础,需要自己完成引流的过程。在这个过程当中微信等社交网络仅仅是个工具,那些“高效率”暴力刷屏的微商,最后只落个被屏蔽屏蔽的下场。
Many wechat business has put a lot of thoughts on developing agent and brush circle of friends, a big reason why basis, based on a social networking business practices without platform, the need to complete the drainage process. In the process of WeChat social network is only a tool, such as the "efficient" violence refresh wechat business, finally only fall a blocked shielding.
  从朋友圈时代走向平台化,是微商未来发展的必然趋势。微商们需要通过一个高效的平台让自己实现更加规模化的发展,实现在销售过程中的营销效率。仅这一点,翡翠行业的翡翠吧吧就显得特别聪明和高明,专业定制了手机APP。这不仅为大家提供了一个和谐的朋友圈环境,同时微商们再也不用暴力刷图,不会出现那种上级不给新图,下级就无法卖货的情况,产品全自动更新。而且翡翠还有个优点就是这种东西是唯一的,不会重复。
From friends age to platform, and is the inevitable trend of wechat business future development. The wechat business need by an efficient platform to realize the development of more large-scale, marketing efficiency in the process of implementation in sales. Only this, jade jade industry, it is particularly clever and smart, professional custom APP. This not only provides people with a harmonious environment, circle of friends at the same time the wechat business never brush figure violence, won't appear the superiors do not give it, will not be able to sell goods at a lower level, the product fully automatic updates. And has a advantage in the jade is such a thing is the only, will not be repeated.
  当然微商不是做一锤子买卖,更多的是建立一种持久的交易关系。建立持久交易关系的前提就是,你必须有人。光靠个人去发展社群是不够的,最后得玩社群玩圈子,这样才能使得整个行业实现规模化的发展目标。
Wechat business is not a one-time deal, of course, more is to establish a lasting relationship. To establish a lasting relationship premise is, you have to be someone. Individuals to develop community alone is not enough, the last play social circles, so as to make the whole industry to realize the scale of the development goals.
  微商靠什么逆袭?
What do wechat business counter attack?
  在过去的时间里,微商作为电子商务中冉冉升起的一颗明星,经历过几乎无人不微商的空前盛景。受电商冲击,传统销售行业比如超市、卖场等越来越萧条,也越来越不能满足消费者购买的需求,更多的传统行业都开始转型微商,比如翡翠就是其中一款非常不错的微商产品:它的需求量大,利润颇高,竞争又小,这让许多迫切希望转型的微商看到了机会。
In the past time, wechat business as a rising star in the electronic commerce, is almost wechat business experienced an unprecedented peak. Is impacted by the electricity, the traditional sales businesses such as supermarkets, stores, such as more and more depression, also can't meet the needs of consumers to buy more and more, more traditional industries are beginning to transform wechat business, such as jade is one of the very good wechat business products: its high demand, high profit, competition and small, which makes many eager to transformation of wechat business saw an opportunity.
  笔者就以广州欧灿珠宝有限公司旗下品牌"翡翠吧吧"为例,谈谈翡翠吧吧作为微商是如何实现逆袭的。我们都知道翡翠吧吧是一家汇聚全国源头翡翠供应商的平台,而且专注源头翡翠的交易。自创办以来,翡翠吧吧凭借一直高标准严要求的行事作风,力争打造翡翠微商货源第一品牌。
Author shimmering jewelry co., LTD in guangzhou the brand "jade" as an example, to talk about the jade as wechat business is how to realize the counter attack. We all know that jade jade, it is a gathering of national source supplier platform, but also focus on the source of jade. Since its inception, the jade, with always high-standard style, strive to build fei CuiWei manufacturer supply the first brand.
  但是随着翡翠爱好者们对于翡翠品质的要求越来越高,判断力也是越来越强,没有一手优质货源,翡翠微商做起来一样非常困难。这个问题如何解决,对于很多领域的微商来说或许值得借鉴。
But as the emerald enthusiasts are increasingly demanding regarding the quality of the jade, judgment is also more and more strong, no one hand high quality sources, fei CuiWei business is very difficult to do the same. The problem how to solve, for many areas of wechat business might be worth using for reference.
  1.垂直化、专业化
1. The vertical and specialization
  微商的本质是一种基于社交的信任经济。移动互联网的快速发展,虽然释放了时间与空间的束缚,但是做微商产品却依然是商业的重点。俗话说,男怕入错行,女怕嫁错郎。进入移动互联网电子商务的时代,人重要,货更重要。那些没有产品文化、没有品牌信仰、没有族群认同的电商,依旧是靠“广告乱轰炸”的方式来推广就显得太LOW。
Wechat business essence is a kind of based on the trust of the social economy. The rapid development of mobile Internet, although released the constraints of time and space, but still do wechat business products is the focus of the business. As the saying goes, men fear into the wrong line, female afraid married the wrong lang. Enter the era of mobile Internet e-commerce, important, more important. Who do not have the product of culture, there is no brand beliefs, ethnic identity electric company, is still by "ads bombing" promotion is too LOW.
  面膜、手表、衣服在微商领域就太泛滥了,而翡翠市场却是一块被众人忽视的巨大蛋糕,况且翡翠十分暴利。于是一些人就不择手段,以次充好,影响消费者的体验。因为普通用户是区分不了翡翠的A、B、C货的等级,一些人的不择手段却压缩了良心翡翠商的生存空间。这也是为什么翡翠吧吧会横空出世的原因。翡翠吧吧力争打造翡翠微商货源第一品牌,确保提供的商品皆为源头厂家正品A货,并且让微商们都有着专业化的从业水平和素养。只有为替翡翠消费者们提供更优质更真诚的服务,来建立一种长久的信赖关系。
Mask, watches, clothes in wechat business field is rampant, and ignored by the jadeite market is a big cake, and jade is very huge profits. So some people will by hook or by crook, shoddy, influence consumer experience. Because the average user is not the jade of A, B, C grade, the means of some jade has compressed the conscience of living space. This is also why jade it will was born. Jade, it aims at fei CuiWei business supplies the first brand, ensure goods are quality goods A source for manufacturers of goods, and let the wechat business has A specialized professional level and quality. Only for jade for consumers to provide more high quality and sincere service, to establish a long-term trust relationship.
  2.好产品、一手货源
2. Good product, good
  “产品为王”似乎是一句被重复烂掉的废话,但我还是想提醒微商的从业者,做微商,产品一定是最重要的,没有之一。所谓好的产品就是要有高品质货源,微商归根结底是一个买卖交易平台,不以优质产品为基础的交易行为都是耍流氓。好产品一定是有质量保证,比如所有翡翠吧吧提供的商品皆为源头厂家正品A货,品质售后都有保障。如发现假冒伪劣的商品将假一罚十,并对相应的微商进行封号;还全程提供担保服务,每款产品都要求供货商必须提供权威鉴定证书,收到货三天内都可以无理由退换货。
"Product is king" seems to be a repeat of rot crap, but I still want to remind the wechat business practitioners, do wechat business, products must be the most important, no one. A good product is must have the high quality goods, wechat business is ultimately a trading platform, not on the basis of high quality products trading is all play rascal. Good product must have quality assurance, such as all jade, please provide goods are quality goods A source for manufacturers of goods, quality guaranteed after-sales. If discover fake and shoddy goods will fake a penalty ten, and carries on the corresponding wechat business titles. Also provide guarantee services all the way, each product requires the supplier to provide authoritative appraisal certificate, receipt of goods can be no reason to return in three days.
  除了好产品,一定要有稳定的货源支持,过硬的品质保障。随着微商的日益发展,进货渠道的弊端逐渐显现出来,售后无保障,不能退换货,不能短时间送到全国各地……而翡翠吧吧为了给众微商提供一个高效且稳定的优质货源,在广东华林、平州、四会、揭阳、云南瑞丽等翡翠源头市场都设有分公司,并且只与一手货源合作。在保证性价比的同时,代理商依然拥有丰厚利润,真正实现了货源的:供货稳定、品质优秀、性价比高。像翡翠吧吧有了超强的货源保障后,微商可以直接省去中间环节,微商们只要安心的做好销售渠道即可。
In addition to good product, must have a stable supply of goods support, excellent quality assurance. With the increasingly development of wechat business, wholesale channels exposed gradually, after-sales insecurity, can not return, short time sent to all parts of the country... And jade, in order to give the wechat business provides an efficient and stable quality goods, shenyang, flat state, sihui, in guangdong jieyang, ruili in yunnan, a jade source market branch, and only work with primary source. In ensuring cost-effective at the same time, the agent still has rich profits, really realize the supply of goods: supply stability, quality excellent, cost-effective. Like jade, after a strong supply security, wechat business can save the intermediate links, directly the wechat business as long as the peace of mind of sales channels.
  3.强大的分销
3. The powerful distribution
  过去网店或实体店的客户大多是陌生用户,如果产品不好最多他们下次不买了,或者当时投诉处理,这些弱关系大多是一次性,断掉也就断掉,不会影响一个人现实的社会网络关系。
For online shop or entities shop customers are mostly unknown users, if the product is not good at most they don't buy the next time, or when the complaint handling, most of these weak relations are disposable, broken is broken, do not affect a person real social network.
  而在社会网络中有个“三度影响力”理论,是说我们的朋友,朋友的朋友,朋友的朋友的朋友是对我们最有影响力的三层关系,而微商的生意主要在这三层关系之内。微商是自零售的过程,分销模式使得人人零售成为可能。
And in the social network has a theory of "three degrees of influence", said is our friend, friend of a friend, a friend of a friend of a friend is one of the most influential to us three layer relations, and the wechat business business mainly in the three layers within a relationship. Wechat business is the process of retail distribution model that makes it possible to all retail.
  传统的微商每天需要刷屏上新,这是一件非常让人费力不讨好的事。于是翡翠吧吧还定制了手机APP,代理们只需点击就可以分享销售,躺着也能赚钱。说白了翡翠吧吧的代理模式就是希望下线通过自身的影响力去影响粉丝,从而达成跟风购买。关键在于翡翠吧吧的微商代理能够以更低的价格拿到一手货源,得到了较大的利润空间,外加上一部分的下级代理提成,微商们在翡翠吧吧的平台上收获的利润就完全不可估量了。强大的分销队伍,才能实现微商的规模化效应。
Traditional new wechat business need refresh every day, this is a very let a person do not please painfully. So jade, still have customized mobile phone APP, just click can share sales agent, you can make money lying. Anyway let jade the proxy pattern is hope referral by their influence to affect fans, to follow suit to buy. Is the key to jade, it can be wechat business agent at a lower price to get the primary source, got a larger profits space, plus a portion of its subordinate agency commission, the wechat business in emerald, platform on the profits of the harvest is inestimable. The strength of their distribution team to achieve the scale effect of wechat business.
  m88明升总结:
Peak power micro marketing summary:
  微商凭借高品质货源、超强货源保障、强大的分销实现弯道超车完全有可能。但对于当下来讲,重塑信任、构建平台、打造社群等是微商面临的重重危机,如何解决这些问题又是微商的当务之急。
Wechat business with high quality goods, super source security, powerful distribution curve overtaking is entirely possible. But for the moment, to restore trust, build platform, build community is wechat business faced with the crisis, such as how to solve these problems is wechat business priority.
  产品的独特化、品质化,产品的永远保持更新,才是微商立足与后期发展的根本。在这个整合资源的时代,只要会借力,不断的打通人与人之间的链接,形成强大的规模化的队伍,躺着也能赚钱!那时候,或许就是你凭借微商实现逆袭之日。
Unique, quality of products, products always keep update, is wechat business foothold and the root of the late development. In this era of integration of resources, as long as can share, constantly through links between people, form a powerful large-scale team, you can make money lying! At that time, may be the day of you with wechat business counter attack.

 

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